This fall, Target Corporation is celebrating the 20th anniversary of its first designer partnership, a bold endeavor that has continued to differentiate the mass retailer as the purveyor of chic, affordable design. What started with renowned architect Michael Graves in 1999 has led to more than 175 designer partnerships over the past two decades. In celebration of this milestone, Target is opening up its archives to offer guests a limited-edition collection featuring 20 of its past designer partnerships.
“Target has forever changed the retail landscape by doing what once was considered impossible – offering great design at an incredible price. This anniversary celebrates our rich design history and the diverse range of partnerships we’ve offered our guests for the last 20 years,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “Each partnership brought something special and exciting to our guests, and with 20 years behind us, we’re only getting started. We look forward to bringing our guests more incredible, inspiring and affordable design, creating preference for Target each and every day.”
In celebration of its anniversary, Target is bringing back nearly 300 original, iconic items from 20 past designer partnerships - including Harajuku Mini. Pieces will be available at Target stores and Target.com September 14th.